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Now, doctors are taught that the best choice is often not merely a medical decision, but instead hinges on patient values. Under this new paradigm, the physician’s job is to inform patients about their alternatives so that each individual patient can decide which choice fits them best…
…Problem 1, then, is that we doctors don’t always know how to explain things to our patients in terms they understand. Problem 2, as readers of this site know all too well, is that even when people DO understand the facts, they are still, … how should I put this, … predictably irrational. Like Dan, I’ve spent much of my career discovering the irrational forces that influence people’s decisions, and in this book I show these forces at work in the context of medical decision making.
"Help Peter Ubel, post on Dan Ariely’s Blog. Totally getting this book once it’s out and title decided!
