"Within the world of regular public school education, educational professionals have distinctly limited ability to express any kind of preferences – and the Bush-era education reforms have reduced this scope even further. The target market for textbook publishers is the politicians who set the curriculum for the nation’s largest school systems where that curriculum is set statewide: California and Texas. It matters very little what an individual teacher in Houston or Oakland wants or needs – or thinks their students need."
an excerpt from Noah Millman’s post as copied onto AVC. Thought on Apple’s iBook Textbook initiative alongside the Gates Foundation.
With friends in interactive book-publishing and at Teach for America - this post makes me wonder how these large entities (Apple and Gates) will (hopefully) help dissect and spring forward a market riddled with red tape and archaic cost incentives.
